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Jun 24, 2004
Paper PC

Paper Participatory Culture

www.marktplaats.nl

 

Luc Beentjes, 0336076,

Theater,- Film en Televisiewetenschap


Contents

 

 

Contents                                                           Page 02

 

Introduction                                                      Page 03

 

Paper Structure and central question                 Page 04

 

Chapter 1: www.marktplaats.nl             Page 05

 

Chapter 2: How is Marktplaats used?               Page 12

 

Culture                                                             Page 16

 

Conclusion                                                       Page 19

 

Discussion                                                        Page 20

 

Literature List                                                   Page 21
Introduction

 

When I use the Internet nowadays, it’s mostly to check if I have received any e-mails and sometimes to find information about certain products or activities. The high participation level I might have had in the past isn’t applicable to me anymore. I used to have good times with ICQ and MSN and I remember chatting a lot on websites like www.carmageddon.com. That was kind of fun, especially when your nickname is being recognized by other chatters you don’t know in real life. The peeking moments must have been when chat rooms were opened with titles like: “Razor where are you?” (Razor was my nickname). One could say I was part, or member of some sort of Internet society that acknowledges my presence and tries to embrace me into this society. Another example I remember was that someone tried to attack me verbally in a chat room and others started to defend me. It almost looked like I had an important status in this small society.

But like all peeking moments, the counter side was that I lost interest. Although chatting with people can be fun, the chance that you will meet or have a substantial relationship with that person is rather unlikely. So the attention for the moment was quite fun, but the compulsion of using the Internet vanished. Furthermore, I never had the urge to create my own website. Not only because it looks quite hard in designing it and putting it online, I always asked myself what benefits can I subtract from it? When familiar people see my site, what good does it provide me? I’d rather see them in real life and if unfamiliar people can see my site, I ask myself, is there a mutual interest? I couldn’t imagine that either. So if I’m not part of the chat culture anymore and I don’t participate in taking my own small part in the almost infinite ether world of Internet, in what do I participate?

            Except for e-mailing and information finding, I buy and sell commodities with the use of the Internet. Almost a year ago I started liking music that was very popular in the mid-nineties. That music, not being in the charts anymore and not as popular as almost ten years ago, was quite hard to find in the stores. So where was I to look? Newspapers didn’t advertise them and jumble sales weren’t very helpful either. Maybe the second-hand selling sites could be useful? And so they were, this was just the place to find the music I was looking for. For my first order, almost a year ago, it was quite something. I didn’t know the ropes and bargaining was quite hard and I didn’t always believe in a good ending; I was afraid people would rip me off somehow. But after using it for some time, I got the hang of it. I also started selling some commodities I didn’t want anymore and I’ve even met some of my sellers and customers.

            So when talking about participating in an Internet society, I think Marktplaats is the qualifying subject for this paper. In the next chapter, I would like to discuss my central question and how I will structure my paper to get a thorough answer to it.


 Paper structure and central question

 

I would like to find out how people participate in www.marktplaats.nl. My paper is structured as follows: firstly I will try to provide a thorough overview of the Internet site www.marktplaats.nl. What is it and how can it be used? The facts and aspects of Marktplaats on a theoretical basis will be provided. The second chapter is dedicated to the way in which people use the site. How do people participate on the site? People who participate in Marktplaats, do they compete with each other in selling and buying the commodities and how do transactions get established? The theoretical and empirical aspects of the sites will be compared. In the third chapter I will focus on the participatory culture the site creates and establishes. Do communities arise and into what other prospects does the site result? In the conclusion I hope to have found an answer for my questions and I will also try to make a prognose about the future of www.marktplaats.nl based on the assumptions and information provided in the chapters before. In the discussion I will state if other researches might be useful and what they could look like.

I would just like to emphasize on one more thing. Although I will strive for objectivity as much as possible, some of the statements are based on my own findings, experiences and advises gained from friends and family and articles I’ve read (and of course what I’ve learned during the course). This holds especially for the second chapter. I will try to provide an overview of how the site is used. There are no proven facts, just assumptions. This is just to express the participatory usage that will later be defined in chapter 3.

 

My central question is:

How do people participate in www.martkplaats.nl?

 

This will provide a lot of other sub questions too:

- How is Marktplaats structured?

- How does Marktplaats work?

- What are the terms and conditions of Markplaats?

-In which way do Markplaats and the Dutch law offer protection to Marktplaats users?

-How is Marktplaats used?

-How do transactions get established?

-Can there be spoken of competition between Marktplaats participants?

-Into what does the culture of the participation in Marktplaats result?

 

 

 


Chapter 1: www.marktplaats.nl

 

“A medium can be a bodily mediator to the beyond or the mechanical form of societal communication….”[1]

 

Www.marktplaats.nl is a site designed for selling and purchasing commodities, especially second hand products. Like newspaper or magazine ads, Marktplaats is an intermediating factor, a way for buyers and sellers to find each other and to get communication between them established.

Illustration 1: Frank Crébas

René van Mullem originally created Marktplaats for a study project in 1999. In February 2000, the site was sold to recycling shop ‘Het Goed’. “Frank Crébas, beheerder van één van Nederlands meest succesvolle websites Marktplaats.nl”[2] [Frank Crébas, owner of one of the most succesful Dutch websites: Markplaats.nl] In an interview for the website Onlijn Frank Crébas says: “Geloof het of niet, maar ik was paardentrainer. Zo rond 2000 kreeg ik veel last van mijn lichaam en ik had het ook eigenlijk wel gehad met het vak. Omdat ik René van Mullem kende, ging ik voor hen bannerruimte verkopen.[3] [Believe it or not, but I was a horse trainer. In the year 2000 my body started to ache and I was quite through with the job. Because I knew René van Mullem, I started to sell bannerspace for them.] So from being a horse trainer, Frank Crébas got to work for René van Mullem. When the site was sold to ‘Het Goed’, they asked Frank to stay and manage the site for them and eventually he became the owner of Marktplaats. But before it was a success, there were problems. In 2001 the site almost went bankrupt. At a critical moment the managers from Marktplaats.nl made a crucial decision. For every advertisement, offering or searching commodities for € 200 or more, Marktplaats charged € 6 euro. And it worked. From paying depths the subsequent year, the wind started to change, as Frank put it: “Vorig jaar was de winst 800.000 euro en dit jaar komt het op 4 miljoen euro.”[4] [Last year our profit was 800.000 euro and this year the profit will amount to 4 million euro.]

 

 

1.1  How is Martkplaats structured?

 

Frank Crébas thinks that his success might come from the simple structure of Marktplaats. In this chapter I will try to provide an overview of how the site works and is structured.

      The homepage of Marktplaats can be seen on illustration 2 and is structured as follows: left at the top there is a hyperlink to place an advertisement. Below this, one can find out about the terms and conditions. Right at the top there is a ‘quick search’ hyperlink to search through the advertisements. Below the ‘quick search’, there is a function to search more thoroughly through the advertisements. Right under this there are four little icons, named ‘Hoofdmenu’, ‘Nieuw | Top 25’, ‘Marktkramen’ and ‘A 1 Markt’ [Mainmenu, New | Top 25, Market Stalls and A 1 Market].

The row on the left consists of different categories of the commodities and the cells in the middle have the same topics as the row on the left, with only a small difference that these cells also embed the five latest advertisements. At the very bottom there are little icons of flags. These flags represent different languages as well as different countries, being: Germany, Spain, The Netherlands, Turkey and Canada. Below the flags there is another hyperlink for the same terms and conditions and next to it there is a hyperlink for ‘contact’.

Illustration 2: Homepage of Marktplaats

Although this paper’s intention isn’t about comparing this site with other second-hand commodity sites, one can say that Frank Crébas wasn’t lying when he said that his site is simple structured. The site doesn’t have any banners or extra hyperlinks to anything other than what the site is structured for. It only consists of information for sellers and buyers, no extra data is added. When taking a brief look at similar sites, there can be concluded that the similarity might be scarce when focussing only on the way it is structured. As illustration 3 might illustrate, the variety and quantity of different hyperlinks for different options are very present.


1.2  How does Marktplaats work?

 

When searching for a commodity there are several options of finding it. When clicking on a category, new cells appear with different subcategories. For instance, when clicking on ‘Auto’s’ [Cars], the new subcategories that appear present brand names like Alfa Romeo, Audi and so on. Although there were no banners on the homepage, there are banners related to this category on these pages. At the bottom of the page there are also links to websites that sponsor Marktplaats.   

Illustration 3: From left to right: Ebay.nl and 2dehands.nl

            Another way of finding advertisements is with the quick search option. In this little bar a word can be typed and the results refer to the most likely possibilities. But these advertisements only refer to the typed word(s). They do not distinguished different subcategories like wanted or offered.

Illustration 4: ‘Uitgebreid zoeken’ [search thoroughly]

            To specialize your information further, you can use the ‘uitgebreid zoeken’ [search thoroughly] option. As illustration 4 shows, there are several options available to define your search requirements. The category and subcategory can be defined as well as offered or sought and so on.

 

When you have found a commodity you’d like, there is also an option to find every advertisement of one person. This can be helpful if you’re interested in the commodities this person advertises with. All the wanted commodities can be sold at one time, which can at least safe money with the transportation costs. This feature may be appreciated by the seller as well of course.

Illustration 5: Making an offer on a commodity

To get in contact with a potential seller or consumer, there are different ways to get in touch with each other. If the advertiser displaces his or her phone number or e-mail address on the advertisement, it’s easy. The contact can then be established without much further ado. But not all advertisers want their e-mail or phone number being placed on the Internet. Marktplaats offers the utility to encrypt the e-mail address. An e-mail can then be send without using the real e-mail address. For phone numbers Marktplaats offers a ‘box number’. When using a ‘box number’ the advertisers’ phone number is encrypted in a code. If someone wants to react to the advertisement, he or she can call a special number designed for Marktplaats and he or she can dial in the special code (of course for a special price). The advertiser then gets a call from the ‘box number’ with the question if the advertiser wants to connect to the caller or if the connection should be declined. In this way the phone number can be held private. Another way is that one can place an offer on a commodity. There is no date set but it is a way for users to show how much they think a product is worth and how much they offer. The one who offers the latest (not the highest), gets on top, as can be seen in illustration 5.

      To place an advertisement, a planned course must be completed. When clicking on ‘Plaats een advertentie’ [Place an advertisement], cells appear and the wanted or offered commodity can be categorized. After this the question is posed if what you are offering or searching for has a price of € 200 or higher. If so you’ll have to pay € 6, if not, advertising is free. When proceeding to the next page all the wanted information can be provided as illustration 6 shows.

Illustration 6: Making an offer on a commodity

      When a new advertisement is placed, it will be displayed at the top of the subcategory. When other advertisers place their advertisements, your advertisement gets the second place and so one. Meaning that after two weeks your advertisement is at a non-prominent spot. After twenty-eight days, advertisers get an e-mail which offer the option to prolong their advertisement. After replying within a week, the advertisement gets prolonged for twenty-eight days. There is also the option to get your advertisement at a prominent spot again. One can dial a phone number and an unique code that was sent with the e-mail can be dialled so your advertisement can be placed up the ladder again. This costs € 1,15. The same applies here for an advertisement where € 6 has been payed for. The only difference is that when advertisers want an extention for another twenty-eight days, there has to be paid € 6 again. After fifty-nine days the advertisement will be removed and users receive an informing message by e-mail about this.

            The icons underneath ‘uitgebreid zoeken’ are quick links to different stages of the site. Wherever you go on Marktplaats, these quick links, as well as the orange bar at the top and the yellow row on the left, remain. When clicking on ‘hoofdmenu’ you automatically come back to the homepage of Marktplaats. The same holds for the Marktplaats logo on the top left. When clicking on ‘nieuw’, cells appear which show the newest advertisements placed in the different categories. ‘Top 25’ are the advertisements that have been visited the most. ‘Marktkramen’ refers to the sponsors of the site. All the categories have professional specialists and their links are shown. For instance, when browsing through the ‘Watersport/boten/surfplanken[5]’ [Water sports/boots/surfboards] category, a link appears to the Dutch Nautics site. The last icon is ‘A 1 Markt’ and links to the A 1 Markt site. This site is a similar site as Marktplaats but now owned by Marktplaats.

            At the very bottom of the site flags appear. These flags refer to the international Marktplaats sites. The international name of Marktplaats is Intoko. Unlike the Dutch version, every other site is called Intoko. For instance the German site is www.intoko.de, the Spanish version is www.intoko.es and so on.

 

 

1.3  What are the terms and conditions of Marktplaats?

 

The terms and conditions of Marktplaats are the following:

 

“What are the rules for placing an ad?

  • Marktplaats promotes a no-pressure window-shopping atmosphere where you are given the opportunity to sell your second-hand products. Marktplaats goal is to remain easily accessible and simple to use.
  • Selling and/or requesting illegal or stolen products is (in accordance with Dutch law) forbidden.
  • Marktplaats strives to reach the goal of delivering a high quality service. We may therefore delete ads that take away from this level of quality.
  • Selling and/or requesting firearms, ammunition and/or holsters is not permitted.
  • Placing an ad more than once at any given time is not permitted. Duplicate ads will be deleted. Every product must have its own ad and be placed in the most suitable category.
  • Selling, requesting and/or submitting copyrighted photos or photos with other intellectual property rights is not permitted. Also the use of photos or text from a third party may not be used without the owners permission.
  • Marktplaats highly respects its users’ privacy. Sending unsolicited mail to Marktplaats users is strictly forbidden. You may contact an advertiser if it is regarding their ad. Marktplaats and Marktplaats users will not tolerate spam. It is not permitted to use the advertisers’ contact information for an electronic mailing list or other unsolicited mailing. To report spam, contact info@marktplaats.nl
  • Have you sold/found your article? Kindly remove your ad to help keep the site clean and organized.
  • It is not permitted to place ads or requests for loans.
  • As a precaution, it is forbidden to sell and/or request detachable faceplates of car radios and/or faceplates of navigation systems.
  • Posting “make money quick” ads and/or multi-level marketing schemes is not permitted.
  • Ads with a link to a competitors website are not permitted.[6]

 

 

1.4  Protection

 

In which kind of ways does the site provide protection to its users of Marktplaats? As said before Marktplaats can protect users’ private information by encrypting their e-mail addresses and phone numbers. But in what ways can participants be insured that nothing will go wrong? Is trust the only motive to use Marktplaats? The Dutch law states the following about transactions:

 

“Degene aan wie een zaak is toegezonden en die redelijke wijze mag aannemen dat deze toezending is geschied ten einde hem tot een koop te bewegen is ongeacht enige andersluidende mededeling van de verzender jegens deze bevoegd de zaak om niet te behouden, tenzij het hem is toe te rekenen dat de toezending is geschied.”[7]

 

[He to whom an item has been sent and who reasonably may assume that this shipment was made with the intent to have him buy is – regardless of any announcement of sender to the contrary – entitled to keep the item without payment unless he can be held accountable for the fact that shipment occurred.]

 

“De verkoper is verplicht de verkochte zaak met toebehoren in eigendom over te dragen en af te leveren. Onder toebehoren zijn de aanwezige titelbewijzen en bescheiden begrepen; voor zover de verkoper zelf daarbij belang behoudt, is hij slechts verplicht om aan de verkoper op diens verlangen en op diens kosten een afschrift of uittreksel af te geven.”[8]

 

 [The Seller is obliged to deliver and hand over the sold item with all accessories. Accessories include pertaining papers and titles; in as far as seller has an interest, buyer is obligated to provide seller the desires and is willing to pay the expense with copies or certificates]

 

“Iedere tekortkoming in de nakoming van een verbintenis verplicht de schuldenaar de schade die de schuldeiser daardoor lijdt te vergoeden, tenzij de tekortkoming de schuldenaar niet kan worden toegerekend.”[9]

Posted at 11:19 pm by beentjes
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Jun 8, 2004
Using new entries

I didn't know the advantage of 'create an entry'. When putting the critical questions on my blog, I just put one underneath the other in the same ‘entry’. Apparently, these entries have a limited quantity for words. So at some point when I posted the new questions, the oldest ones disappeared. That’s why I posted all the questions again and the H20 texts, but all in new entries. This should be complete now and I hope I didn’t find this out too late for the evaluation of the text and H20 questions.
Luc

Posted at 01:48 am by beentjes
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Jun 7, 2004
Week 8

Lasica, J. (2003) Blogs and Journalism Need Each Other

 

Lasica has a high opinion of blogging and it’s working. Blogging complements traditional forms of journalism and it will play a role in the future development of news. But isn’t that only true for a very small percentage of the news providing sources?

 

First of all there are people who don’t have an Internet connection or who don’t know blogs exist. For instance, I never heard of blogs before I had to make one for this course. The spelling and grammar check of my Microsoft Word program didn’t hear of it either.

Another reason is that news can be a form of entertainment. Relaxing in front of your computer is commonly a bit harder than watching television or reading a newspaper. And when listening to the radio, you can do other things as well. Now blogging can be a form of entertainment as well, but due to the involvement blogs require, they don’t provide the comfort and ease the TV, newspaper or radio do.

When blogs are being used, there has to be a reason. You would really like the writer, no matter what subject he or she touches or you are really interested in the subject. Bottom line, you won’t start searching the Internet unless you have a reason for it.

Then there are the people who don’t always approve of the information blogs provide. Although a lot of useful and insider information can be extracted from blogs, there still is a big chance that people subconsciously keep thinking of amateurs writing. They don’t have the image and reputation (yet) that journalists have form the traditional way of newsgathering.

To summarize, blogs are a good process in collecting information and providing a broad and comprehensive view about the subject but the Lasica gives, in my opinion, too much credit to the usage and impact of it.

 

 

Gillmor, D. (2003) Moving Toward Participatory Journalism

 

Gillmor suggests that blogging is about the engagement op participants through blogging. But is that a defensible development? When everyone is able to put up a blog and when we assume Gillmor’s point that blogs can influence, isn’t this a process that thins the line between privacy and public?


People can put everything on blogs; data, information, lies, trueness, games and so on. Some people nowadays see the media as annoying and not as a trusty information provider. Moral values disappear and just the hype is the interesting part. When using the Internet, it often seems like the virtual worlds, where participants spend their time, look like villages. People know each other and interact with each other. When blogging, people can put all sorts of stuff on the net and with the connectiveness, people can be intertwined. Unwanted data can be put on the web easily, and even spread more easily. These are not files that can be distributed through P2P; these are stories put on websites. It then looks like a gossip foundation, everyone can add to the stories, making it worse. So maybe rules can and should be needed. Gillmore says that’s a worst-case scenario. I know there’s a freedom of speech and I think that shouldn’t be restricted, but there are data that shouldn’t be shown on the Internet. Not that I think people always would behave this bad, but as good as Gilmore thinks blogging can be, like I’ve said, I don’t think is realistic. If the privacy of people gets too much exposed, than blogging isn’t a good process and it might need regulations.

 

 

Middelaar, L. van (2003) On logos and grassroots: the anti-globalisation movement between morals, economics and politics

 

Will globalisation, like Fukuyama sees it, ever be realized?

 

In this article the American political scientist, Fransis Fukuyama, is mentioned. He thinks that history only has one direction; capitalist democracy. Globalisation can be understood as achieving this goal; capitalist democracy around the world. In this way all frontiers would disappear. So it wouldn’t make a difference if your car is American made or German made; they are both produces in one ‘country’; earth. It really sounds like a romantic future.

Moneymaking goes beyond all ethnic, political, and country boundaries. (This is how black people got their own movies; it’s just another target-group to get some money from.) So a lot of big manufacturers cross these boundaries, and become active in a lot of countries, just to make money. The anti-globalisation movement shows that some people don’t like these developments. A lot of countries have laws to protect their own manufacturers from those of other countries, who can make the same things, but cheaper. So I think a lot of people are afraid of these things, and want to protect themselves. And, let’s face it; you probably want your neighbours to be financial healthy, more then someone you will never see. So I think globalisation, as Fukuyama sees it, will never be realized.

 

 

Gay, P. du & Pryke, M. (2002) Cultural Economy. pp. 185-200

 

In this article the author concludes that economy and culture shouldn’t be separated because they are connected to each other. Culture defines economy and visa versa. Hence consumers get aestheticzed and stylized; they are being triggered by new considerations when purchasing items. But isn’t that a bit obvious?

 

Where does economy come from? It’s a culturally defined setting, not all cultures have had an economy in the sense we speak about it. Economy comes from culture, not the other way around. Economy is a subgroup, an underlying level of culture which can be examined as a lose part of society, but it’s not an independent level. Economy must be placed in the context of culture.

Like culture, economy changes too. Some morals become more vague and extinct, while others ones become more important and pronounced. And when economics becomes more important, the cultural pressure provides have a drive that wants to make more money. Hence to that change, people will act differently too. Actually, because economy and culture are interlinked, they automatically change each other. In metaphysical terms they say that looking is influencing. So when the economy becomes more important, it will have its influence on consumer’s behaviour and they will get other aesthetic and stylistic motivations. But that’s not because the economy influences them, it’s because the economy is part of the culture and the culture itself influences consumers.

Posted at 08:33 am by beentjes
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Paper Proposal

Paper Proposal

 

www.marktplaats.nl

  

I’d like to write my paper about www.marktplaats.nl. Www.marktplaats.nl is an intermediary site for people who are searching commodities or buyers of theirs’. I want to tell in comprehensive matter about the site and therefore my questions are: ‘What is www.marktplaats.nl and how is it used? I have made an index for my chapter, although they might differ from the final one.

 

Chapter 1: Introduction
In this foreword I’d like to inform why I’ve chosen
www.markplaats.nl for this paper. That would basically be because I have used it several times and I think it has enough participatory information to use it for my paper.

 

Chapter 2.1: What is www.marktplaats.nl

In this chapter I want to tell what www.marktplaats.nl is. It is an intermediating site between salesmen and buyers.

In chapter 2.2 I want to tell how the site works. How can you put your advertisement on the web and how do you get in contact with other buyers or sellers.

 

Chapter 3: Creator

If I can find any information about the creators of the site I’d like to put it in this chapter.

 

Chapter 4.1: The law
What does the law say about second-hand transactions via Internet. My housemate studies law, so I’ll find out about it. To look further with this chapter, the second chapter

Chapter 4.2 will be about the safety. How safe is it to transact via Internet? And does the site provide any protection as well?

 

Chapter 5: Legal versus illegal
Almost all advertisements are legal in the sentence that products were once bought and are now being offered for sale. But what about the illegal practises? A Lot of stolen goods can be sold very easily via the Internet. Also I see a lot of advertisements that say “I’ll burn you’re CD for €5,-. Send me a list of tracks and I’ll make it for you.”
Can you report those things? Do people even care it’s illegal?

 

Chapter 6.1: Level of participation and the practice

A lot of users participate on www.marktplaats.nl, but how? What do the advertisements look like and can there be spoken of competition between sellers and buyers? How do the www.marktplaats.nl users get in touch with each other and how at the end does the transaction gets done?

Chapter 6.2: Can the site be seen as efficient?

Is dealing through the Internet an efficient way to find what you are looking for? Is it the way to get rid of you’re stuff?

 

Chapter 7.1: Comparison

Now we’ve seen how the site works and how it is used I want to compare the site with the traditional forms of second-hand transactions. Is it quicker or not and would the traditional forms disappear?

Chapter 7.2

In this chapter I’d like to compare the site other sites second-handling sites like www.ebay.nl. In what ways would www.marktplaats.nl be better, or not. What are the differences and does the site I grade as better have more participants as well?

 

Chapter 8: Conclusion
I want to summarize how
www.marktplaats.nl works and why it should be seen as a safe site or not. Furthermore I want to briefly say again how the people use it and if it’s a benefit site or not. Is it a helpful site and does it work correctly?

Chapter 9: Discussions

9.1 Recommendations for my paper. What did go wrong, what should I have done differently?

9.2 Recommendations for the site. What should, in my eyes, change for the benefit of www.marktplaats.nl

9.3 And at last recommendations for other researchers or research projects.

 

Chapter 10: Literature
What information I have used.

The site of course, the books of law and some other websites.


Posted at 08:33 am by beentjes
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H20 Critique on 'specialist in media'

Apparently something went wrong with H20, so here is my critique part:


I’m afraid I don’t fully agree with everything you’ve said in answering the H20 question.

Firstly, you say:

“All the fuss is about the file-sharing programs like KaZaA and Napster, because the record companies claim the decrease in record-sales on these programs. But they haven’t thought about the possible positive effects of P2P-networks.”

That’s only partly right. You assume they haven’t though about the positive effects, but how can you say that for sure? I think they did think about positive effects, but the problems are like you’ve said, all the fuss is about the decrease on record-sales. They just put the focus on that matter, probably knowing there are positive side effects as well, but leaving them out to remain focus on that part for economical reasons.

Secondly you say that:

 “So instead of forbidding the use of P2P-networks, we should start our own, or co-operate with the existing ones, to show the users that we are not afraid of these new structures and that we consider these to be the future of distribution.”

Who do ‘we’ need to tell ‘we’ are not afraid? I agree that the future of software distribution can be through P2P-networks, but I don’t see why ‘we’ should prove that we’re not afraid. I think it’s the other way around. I’ve ‘we’ want to use P2P-networks for distributional matters, ‘we’ should convince the software producers and distributors that they should not be afraid of using P2P-networks. It saves money in a various form of aspects. From shipping costs to productions costs, money can be saved.

My last statement will be about the following:

”In this way, we can come up with a good, bug free program, which allows people to register to our services so they can share files for free, while we promote our new products for free.”

Although I agree with the bug free part and the fact that this is an option, I missed the part that this would be the only option. Not everyone would consider ‘free’ the best option. They might consider paying to avoid promotion, banners and etcetera just for their comfort. I myself would love to pay little to get software without any commercial intends (except form the part that I paid money for it of course). What I mean is, with every little program you install, Spyware comes with it. Those are little illegal programs that give information to businesses, what people do with the Internet. If you want to see how many you have, check http://www.safer-networking.org/. Install the little program, update it and let it search for problems (and afterwards press the fix button, I always forget So I would love to pay some fee for not getting troubled with any other unwanted information.

Posted at 08:31 am by beentjes
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H20 Question: Coca-Cola and 24

Before I will start with my answer, I have to point out three issues. First of all, I’m not sure if I had to do this because I’m a little late with this due to my study trip to Madrid. Secondly the Internet site acts a bit awkward. My birthday seems to be invalid! I really, really don’t understand it! Apparently the first of May doesn’t count as a true birthday! So from now on I was born the 11th of May. Secondly I am sorry to say that I have some small RSI problems. Nothing big, but it did result that I couldn’t investigate the sites that thoroughly.

 

For both the Internet sites you can say they picked a certified way of presentation to appeal to certain segments of the population. The 24 site must be a gift from the gods for fans, because after the show you van click your way through new information, with a small part of interaction; the struggle to find the new information. But that’s not real interaction, not on a level the Coca-cola site has created. You can find new data, get more explained and most important of all you get triggered to watch the new show.

They menu of 24 is very conveniently arranged; on the left you see icons that will provide the information that pops up on the right side of the icons. It is a handy and helpful site for the fan. Although I couldn’t care less about the show, the site looks very professional and you can spend some time there.

In comparison to the
Coca-Cola's website, the Coca-Cola site would be more fun for the common Internet user. Although Coca-Cola ‘fans’ (if there are real Coca-cola fans… That makes me wonder, for instance, if there were Coca-cola fans, would there be Coca-cola hooligans too? Fighting the Pepsi Hooli’s every Saturday night...? Probably not…) would love the site, the ‘just-surfing’ people can spend there more time than on the 24 site. It’s more interactive than the 24; you can create your own character and let it live in the virtual Coca-cola world. The creating part is quite comprehensive too; you can name your character, have diverse cloths and skin color possibilities and you can act the way you want (within the boundaries of the field of course, but there are a lot of choices to be made). You can make music, share your songs, and make Internet contacts, maybe even friends, so yes, it’s quite interactive.

 

The games are quite fun for some times and the possibilities of places to go are quite extended, but the layout appeals more to a younger than a slightly older crowd. The layout is a bit obscure, it’s less methodical than the 24 site; I couldn’t always find the icons to click on. So when you talk about layout or use of space, I’d say the 24 site is better organized than the Coca-cola site but the Coca-cola site would be more fun for a younger crowd. The sites structure is I think well designed to appeal a young and ‘wanting-to-be-entertained’ crowd. But, how nice the sites may be, they didn’t trigger me for wanting to see the 24 show while drinking a coke.


Posted at 08:26 am by beentjes
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Week 7

Tybout, A. & Carpenter, G. (2001) Creating and Managing Brands

 

Wouldn’t availability and distribution be a form of branding too?

In this article, Tybout and Carpenter focus on the branding of companies. But they do assume that you are in a position where you can make a choice; you can go everywhere and everything that you desire is available and the brands provide you the choice.
However, I think there is one important part missing. I don’t think it’s another type of branding like the functional, image or experiential is, but it does play a role in consumers’ behaviour.

One of the best examples is the soda machine of the University. For some devilish reason, those machines have all the drinks I don’t like. I have never liked Pepsi because of the humongously gross sugar taste it has, but all the other drinks don’t have the flavour I like either. But because I don’t have the time to go to a supermarket or a café for a short drink, I usually buy Pepsi Light because that one tastes less gross than all the other drinks.

Pepsi dominates the machines. Bottom line, I will purchase a can of Pepsi because it is available at the time.

The same problem occurs with Mmore burnable CDs. My experience is that the quality of CDs is very poor. I had several problems with them and from that day on I use different brands. Problem is, everywhere I go, in every store, they always have Mmore CDs and not always the brands I want to buy. There isn’t a shop that sells burnable CDs, but does not have Mmore CDs. Because of their availability people who didn’t yet have the same experience as I did, are likely to buy Mmore CDs at least once. If their experience is different from mine and they liked to use Mmore, the chance that they’ll buy them a second time looks to be realistic. So in other words, availability and distribution are aspects of branding as well.


 

Dafermos, g. (2003) Blogging the market: How weblogs are turning corporate machines into real conversations

 

An employee who has a weblog can be a danger to a company; he can spill information, or speak badly about his boss or colleagues. As a company should I forbid my employee to have a weblog about my products?

 

On internal blogging, I see it as less of a disruption to business culture. Most of the control issues have been dealt with before with email; employees can already communicate without control from above. The only difference is the accessibility of conversations. Cultural disruptions end up being incorporated, as we see with managers being the greatest users of email today. Dafermos actually says in his article that blogging is a way to communicate with the costumers. In this way we can find out their preferences, likes and dislikes. The most important part of it is that it is free. Normally we would use surveys or questionnaires, witch cost a lot of money and are not always reliable. Now people tell you what they want themselves. So as a company I should encourage this development.

 

Gay, P. du & Pryke, M. (2002) Cultural Economy

 

Nixon says that sometimes not the content of an ad, but the way you mediate it to the public defines your company, and this should therefore be chosen with care. What kind of ways can you advert your products, and how are these received?

 

-TV commercial. About 30 seconds between TV programs, these flashy little movies can get a high impact. However they can be overlooked.

-TV sponsorship. By sponsoring a certain TV-program you make sure you will have access to a steady group of people.

-Event sponsorship. Attaching your name to an event makes sure people will talk about your brand name. De Red-bull zeepkistenrace, de ptt-telecompetitie are examples. Just as Philips who attached it’s name to a football club; PSV. 

-Website. Can be effective. But only if you already have some people interested in your products. Additional advertisement is necessary.

-Giving free samples. You better have a lot of trust in your product! But if people like it they probably buy it again. Can be more effective than a commercial, but you reach less people.

-Mail. Mail is direct. But, real or electronic, it is considered spam by a lot of people. So the effect can be wrong.

-Mouth to mouth. If close friends tell me products, I usually take their words for it. Viral marketing is going to be the next big thing. And the online participation culture is going to play a big part in this.

Posted at 08:25 am by beentjes
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Week 6

Shirky, C. (2000) What is P2P… And What Isn’t

 

Shirky says that the “peeriness” of P2P looks to be more like a label than a definition. What’s the difference in this case?

 

When you label something, you define it and put in the righteous category. When you define something, you tell what it is and try to put in the right place as well. I don’t see why Shirky points out that the P2P can better be seen as a label than a definition. In this case, a lot of definitions are given to P2P networks and it’s utilities. But people label it in their own way, so I don’t understand why there should be a discussion about it if it has no given name in the first place. Labelling or defining P2P makes no difference in the way it is used or called by the people themselves.

 

 

Rutherford, E. (2000) The P2P Report

 

I think the positive arguments and examples Rutherford uses to illustrate the use of P2P aren’t so convincing. Actually it doesn’t sound positive at all. Is a P2P network an improvement at the working space, or not?

 

I guess not. Rutherford says that file-swapping programs tend to slow down the network when used too much. The positive arguments Rutgherford gives are when you are working in the same place as other employees with a P2P connection, you can contact each other very easily. Also when people want help with finding the right information, like the given example. Now these arguments and examples aren’t very convincing. When you can’t find someone you can always call or just send a message, there is no real reason for using such a network. You can also have a server where all the important data is copied to. When you want something out of that basket you simple log in onto that computer and retrieve what you want. In that case only one computer gets taxed, the other remain fully functional.

 

 

Wellman, B. & Boase, J. (2001) A plague of viruses; Biological, Computer and Marketing.

 

Boase and Wellman describe three viruses in their article A plague of Viruses: biological, computer and marketing. All three kinds have one thing in common; they al use a network to spread. Why do marketers use networks to advert their products?

 

Boase and Wellman say that there are two kinds of networks. The first is the densely knit network; a network of people who all know each other, and frequently see each other, like a group of friends. The second is the ramified network; a network that contains a larger group, not everybody knows each other directly, and they don’t see each other frequently, like people at their work. Actually the real world is a mix of the two kinds of networks, and this is called a glocalized network.

Though biological viruses, like HIV, and computer viruses, like the ‘I love u’ virus, use these kinds of networks to destroy, marketers use networks in their advance; to advert their product. An ordinary commercial at the television can pass me by without me noticing it. But if my best friend tells me about a certain product, I’m sure I will listen. So viral marketing is used, because the attention of the costumer is much higher. Free sms servers use this concept. The servers have websites on which you can send a free text message to a friend. But you will have a commercialized line attached to the message. So the receiver will get a message like; ‘I will see you around 8. Have a break have a kitkat.’ This can be more effective than a big billboard.

Another reason why viral marketing is so effective is that you trust your friends more than some guy on the television. If a friend tells me his Nike’s are really comfortable, I believe him and might go to the shop to fit them myself. If an ad tells me they are comfy, I know this could just be some marketing trick, and he only says it because he can get some clothes for free.

So basically the attention and the trust are higher in adverts that come from somebody within a network, then somebody from without.

Posted at 08:24 am by beentjes
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Week 5

Benkler, Y. (2000) From Consumers to Users: Shifting the Deeper Structures of Regulation Toward Sustainable Commons and User Access

 

 

In this article, it troubles Benkler that the Internet will become just another form of mass media. But would that be true?


I think not. Throughout the years I’ve had some Internet experience and I witnessed a few changes. One of them, for instance, is that a lot of sites look nicer, more professional, with flashy images, sounds and so on and not all of these sites are commercial ones. There is also see a change with the commercial sites. I never had Spam e-mails until a few years ago, and now when you find a nice site, you have to click your way through the pop-ups to see what the site looks like. Although sites get more and more commercialised, there come other programs that can aid you, for instance the ‘pop-up killer’ that eliminates the pop-up sites.

Another thing that did change are the sites where I can find mp3’s. Although there are a lot of federal boundaries, I have to say that it has never been so easy to download a whole album as nowadays. The same counts for games and other programs. These are just sites, not programs like Kazaa, DC++ and Overnet, who, of course, can provide you too with the latest programs and other parts of information.

In other words, although the Internet gets more and more controlled, people will be able to find ways surrounding the legislations and other federal boundaries. Creativity will be kept and Benkler’s fear of loss of expressive freedom is not sustained. Internet won’t be mass medium in the sense that it would just provide entertainment for a big passive crowd. Internet is much more individualistic and there are almost no limitations in finding what you’d like, so it wouldn’t be like the traditional media regulation, which provide you with choices. You can choose yourself and if there are new boundaries, creativity provides a helping hand.

 

 

Leddig, L. (2001) Innovation from the Internet

 

 

Leddig writes that television channels channel consumers. Although more and more choices came because more channels came, when you compare it with Napster, like Leddig says: “Napster represents the extreme in this trend. Channels no longer channel consumers.”

Later on in the article, Leddig talks about information that www.amazon.com provides. This information isn’t seen as commercial, but as useful information created by other consumers who bought the same product as you and want you to get acquainted with other commodity they liked too. Isn’t this a form of channelling too?


Commercial companies do not create the information provided on this site. But the information from your fellow consumers does create a taste. When you liked a commodity and you liked a recommended commodity too, you might end up following paths, guidelines others made for you. So you are being channelled without commercial intend. Not only this, but couldn’t commercial acts interfere here as well?

Lets say the sites’ guidelines are not secretly sponsored or anything; they are real and created by real consumers. But couldn’t a company buy it’s own product and so act to interfere on the guidelines? If it is true that people buy what is recommended, can’t a company buy lot of it’s own commodity just to get recognised? In that way you can attach your product to something very popular and parasite on their success. In that way, commercial sites can channel your choices without even knowing it.

 

 

Harries, D. (2002) Watching the Internet

 

 

Although Harries issues correctly that new innovations will try to bring ‘connectedness’ of Internet, the ‘live-ness’ of film and the ‘realness’ of cinema together, would they become ‘new’ or not? Wouldn’t they just become enhanced types of their former concept and still be separated features?

 

Although degrees of interactivity do climb, it still wouldn’t be even half way interactive. Now I know, full interactivity cannot be created due to narrative limitations. But while surfing on the Internet and participating in a few features the sites have to offer, whatever the features might be you’d still be sitting in front of you’re computer watching your 15” screen and if you’re lucky, 17” screen. Fact is, Internet sites develop more and more features to attract visitors or clientele, but it would still be you sitting in front of your machine. Now there is a big chance that television will become a larger part of the Internet. You see it now already, missed episodes can be downloaded. But on the other hand, you still want to see it as comfortable as can be. The television is a better provider of relaxation and conforms than the computer. Not necessarily the size of the screen, but the whole setting is different. Televisions usually are in front of a couch and not placed on a desk. I know this is not a perquisite or a rule, it’s just a then way in witch we use the computers or televisions. And this separation is clearly seen and emphasized on computers nowadays; they all come with video outputs so you can watch whatever you like on the television.

With the cinema, important elements are that you go with other people; it’s time you spend together. It’s a place to meet and see people. Not only this, but the size of the screen, that intimidating part, is an important factor of cinema too. Although computers can provide you with the looks of a cinema, it doesn’t replace the real thing, how nice the connectedness might be. So yes, media elements do come together on the Internet but the usages will remain separated.

 

 

Gay, P. du & Pryke, M (2002) Cultural Economy

 

This chapter issues cultural problems in the music industry and states who pulls the strings and controls the music industry. It says that record companies see artists as investments. They only sign artists that fulfil certain prejudgements so the artists can be used to their likings, which is maximum profits for the record companies. Hyping and promoting artists plays a big roll; how can we get the artist on the radio and television as much as possible. Marketing strategies peep around the corner and when you look at the music industry through this perspective you could say that the gentlemen from the music industry are creating the taste for the people and thus play a part in culturalizing. But isn’t that changing, especially due to the big library Internet can be?

 

I myself never listen to the radio and I only flip through music stations on TV when I don’t want to see the commercials on other channels. Bottomline, the music from the big companies don’t get to me anymore. I now it’s hard to fully ignore it, but I have found my music through Internet and I can see where my favourite artistes are performing just by clicking on www.partyflock.com. I hardly listen to the music that is now in the top of the pops, I only go to certain parties where my favourite music is played.

Another positive affect of getting acquainted with music you like through the World Wide Web is that you can determine what music you look best because the choice is way bigger. This results in my case is that I am buying music again, music you can’t hear on the radio or can’t see on the television.

If I didn’t have Internet I might still be listening to popular music and be a part of their culture, but not anymore thanks to the choice making abilities Internet provides.


Posted at 08:23 am by beentjes
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Week 3 and 4

Week 3:


Dodge, M. & Kitchin, R. (2001) Geographies of the Information Society.

 

Question: If cyberspace has no boundaries, how can it be examined?

 

In cyberspace it seems there aren’t any boundaries. The possibilities seem unlimited and though there may be some constrictions, there are several ways to bypass them. Cyberspace it seems is nothing, but due to our social and cultural backgrounds we provide the empty space with out imagination and start shaping and designing. That means that cyberspace is virtually nothing, but can be everything we want it to be. How do we intend to investigate and examine a virtual space that is basically nothing or everything? Writing down every possibility one can come up with? Looking even further, if there would be people growing up in a virtual world, and thus having a virtual sociological and cultural background, how would one shape their world? Not only that, but when they create a virtual world in their virtual world, there is another endless world within the endless world that has to be examined. This will start an unoverviewable chain reaction, which can be let to no exclusive end. If everything is nothing and nothing is everything, then we can only examine ‘a little’ and that’s the problem, there is no little cyberspace.

 

 

Hutchby, I. (2001) The communicative affordances of technological artefacts.

 

Question: Would different cultures yet have similar determinism discussions?

 

I’d say technology is just a part of cultural progresses. Because of our culture we develop certain needs for objects that we try to create. But within a global culture, there are still minor distinctions in the way we see and use technology. Therefore there might be need for determinism; just to help out in what aspects the object might function. Is it an artefact or something else? Nevertheless the object was created due to our culture. What I’m trying to say is, aren’t determinism and technology just products from our culture, aren’t they just cultural progresses that demand attention how to use them? If we were from a different culture, for instance, one that would try to work less with technological products and as much as possible with the mind, would there also be similar determinism problems? Or would they determine that determinism isn’t so important when you speak about the same technological aspects?

Week 4:

Küng-Shankleman, L. (2000) What is Organisation Culture?

 

I’ve heard people talk about an Internet culture. The three level schema, created by Shein, intendeds to approach cultures. Would this three level schema be usable on every culture,; can it approach the Internet as a culture?

 

When you look at the top level, the artefacts, what would they look like when you look at the Internet? I guess the way you behave yourself in cyberspace. Or better yet, the way people see you behaving on the Internet. I guess, not the physical way you hold the mouse and browse and surf, but the way you look when you are in cyberspace. For instance, when you play the Coca-cola games, you can choose the way you dress. In that way you express yourself towards other people. Just like when you are chatting or mailing or when you use with online message boards or when you design your own web pages. In those manners you create your artifacts others can interpret and that part is the explicit part.

The next level is the espoused values level, witch consists how you should behave or react. That means that certain hearsay wouldn’t be appreciated and when you act certain ways, for instance send unwanted images, there is a change you get banned from further participation. There are also hackers who share there own opinions and mostly get away with their actions although not everyone would fully agree with their behavior if only they know. All these examples contribute on the way one should behave in cyberspace.

Last but not least, the basic assumptions level. This probably is the reason why Internet exists. Reasons could that people want an instrument that allows global communication. People want to interact with each other and Internet provides the easiest way. Also the need for documentation could be a good reason because Internet is the biggest library thinkable.

So yes, I’d say Internet is a culture and the three level schema is a very usable way to find out.

 

 

De Mooij, M. (1998) Dimensions of Culture

 

In this article De Mooij writes about different cultures and their way of communication. De Mooij issues that for instance the American people use ‘low-context’ ways of communication; it is very explicit and uses direct messages. Numbers and statistics are more often used to help expressing these messages. This way of communicating is different from example the Japanese ways of communicating. The Japanese communication culture would be called a ‘high-context’ culture, the opposite of ‘low-context’ and prefers the use of symbols and indirect ways of communication. These ways of communication exist due to cultural fundaments. My question is: Would the ‘low-’ and ‘high-context’ ways of communication differ when using the Internet?

 

Though Western cultures use direct ways of communication, when you look at the Internet usages, wouldn’t people prefer symbols instead of texts and indirect ways of communication than direct? When I am browsing through the World Wide Web, I prefer symbols than whole sentences. I always look for symbols than reading the whole site. It takes longer and you recognize icons and symbols earlier, at least that’s what books about Memory keep telling me. It says that pictures and icons are recognized better than words. People think in symbols, not in words.

Not only this, but I believe when you’re communicating with people through the web, you are less explicit than you would be in real life. Of course not always, you van send people a very direct messages through e-mail and nowadays with a mobile phone, but one thing is for sure; people lie a lot more when they’re chatting than they would lie in real life. I meet more pretty girls on the Internet than in real life, though I don’t know many pretty girls who like the Internet, if you catch my drift. When you’re chatting you can say what you want, though you have to type and express yourself and the time you have is very limited which result in symbols, metaphors and the use of icons.

In other words the Internet users are less direct and the use of symbols and icons is more common, so though in real life the Western culture would be called ‘low-context’, on the web Western people tend to be more on a ‘high-context’ level.

 

 

Nixon, S. (2003) Advertising and Commercial Culture

 

In this article, advertising is seen as a part of encouraging the freedom of the individual (and their place of society). This is because you can reflex on the advertisements and then make your own choices. That means you choose towards your own preferable standards (and therefore start the process of culturalizatoin). But laying out choices like companies do in this fashion, isn’t advertising still a manipulative way of culturalization, while still having the option to reflect on advertisements?

 

Though you can reflect on advertisements and still make the decision that you don’t need the commodity, advertisement still had an influence on you and you culture. First of all while thinking and reflecting on the advertisement, you unconscious do something that companies want you to do. You think about their commodity, therefore it occupies you and that is just part of branding. Sooner or later you will use the name of the commodity or the name of the brand is familiar with you, anyway, the company has made an impact, how small it may be. Secondly by choosing not to purchase a certain commodity you also made a chose not to be a part of a social or cultural group. You though it over and when you decided not purchase it, you also decided where you stand in society, again, how small that impact may be. Combining these two arguments, advertisements do culturalize and manipulate. The so-called ‘freedom’ is just a reflection of an illusion, an illusion companies occupy you with.

 

 

Gay, P. du & Pryke, M. (2002) Cultural Economy

 

This article states that in the cultural sector, with all the creative work, especially with computers and other new media platforms, the workers are mostly of a younger age. But couldn’t that change?

 

It’s a very logic thing that with all these new media types, young employees find work in this branch easier than of older folks. Young people grew up in an electronical world, so they don’t have to adapt as hard as older people might have to these changing times. But couldn’t there become a climate change, a shift or a tendency that more and more old people get into the new media worlds as well? Younger people might be seeing harder times than older people in the distant or maybe near future. For instance, if I keep on using the computer like a year ago, I would have real RSI problem, much worse than the small setbacks I face now. And I know, that there will be more or different problems to come with the new electronical devices. Maybe the youngsters become too dependent on digital utilities and when a problem occurs outside their world, you need an independent help source. That might just be a person twice your age.

Take my dad for example, his is 73 (yeah I know, I recently reached the age of 21, he is very old… Still looks 55 though…) and when I was younger I never understood why he thought that computers were so difficult. When you realize the gap in age between us, you’d understand he comes from a whole other world. I used to explain him again and again how to send an attachment, but nowadays he figures it out on his own. Bottomline, oldies do catch up, they might take some time to adapt, but when the market is really big enough, they might be attracted too to those creative jobs just like the young people now.

Posted at 08:19 am by beentjes
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